September Meeting - Wednesday, September 9th, 2015

Get the inside scoop about how Angelo Antoline, SOMETHING SHINY’s President/Creative Director, develops creative that works. He will discuss how he is able to create something out of nothing to deliver creative solutions for branding, advertising and dimensional direct response for his clients. He will talk about the power of a headline, the importance of hierarchy in an ad, why sometimes a client's logo can produce less results and many other topics. He will exploit his own process and why it has made him successful. And from this presentation, you will be able to inject some of his processes into your own creative development strategies.