Native Advertising: A Return to The Golden Age of Advertising - Wednesday, October 14th, 2015
Michaela Marx Wheatley is the BrandInsight specialist for NewsOK/The Oklahoman, and is also BigWing Interactive’s content writer. She has written and conceptualized some of the most successful pieces that have appeared on BrandInsight over the past year. As a former journalist she has written for newspaper in both her native Germany and in the U.S.
Kitt Letcher is the president and CEO of Better Business Bureau (BBB) of Central Oklahoma, a private, nonprofit Oklahoma corporation that serves Central and Western Oklahoma. BBB is a source of unbiased information for both businesses and consumers. The organization helps people find and recommend businesses, brands and charities they can trust. Kitt provides leadership toward the achievement of the organization’s philosophy, mission, goals and objectives. Prior to her role at BBB, she served in a variety of different roles for the United Way of Central Oklahoma. A graduate from the University of Tulsa, Letcher has a Bachelor of Science degree in business administration with a major in marketing.
David Christopher is a former journalist who worked as an Audience Development Executive for Telegraph.co.uk and wrote articles for newspapers and magazines, including The Times and The Financial Times. As BigWing's Director of Inbound Marketing he manages a team of SEO and content marketing experts and oversees campaigns for local, regional and national clients. In 2013 David founded Oklahoma City's digital marketing conference, Confluence.