Pop Marketing - Wednesday, June 13th, 2018
Joe's the VP of Engagement at Barkley, a full-service marketing agency based in Kansas City where he leads the comms strategy, bringing creativity to content & media and media thinking to our creative process. Joe's worked with brands like Hershey, Dairy Queen, Anheuser Busch, Square Enix and Wingstop helping them integrate culture, community and content into their marketing mix and before that worked on the brand side with Red Bull and Coca-Cola, with their Field Marketing program, working with influencers and events on the local and national stage. He lives in Kansas City with his wife, his 4-year-old daughter Poppy and 2 Goldendoodle's Chewie and Lucy. In his past time he co-hosts the Explicit Content podcast and talks w/ brands and companies about the power of Pop Culture marketing at popmarketer.com
The Integration of Brands & pop culture is nothing new. It's been a tool in the marketer's toolkit for over a hundred years, but in 2018 it's become a strategy that some brands have used to gain the consumer's declining attention with traditional advertising.
What you will learn
The idea of Pop Marketing, and how it can help the modern marketer be more relevant in the feed.
Where Pop Marketing came from through a few examples from the past
The 3 Principles of Pop Marketing that any marketer can use to inspire better and more potent ideas for their client
Case Studies from Joe's work and the recent work of other's that masterfully utilize Pop Marketing.
Measuring and building objectives