Digital Media Coordinator - University of Central Oklahoma

Date of Posting



Adrienne Nobles
[email protected]

Additional Info

All applicants must apply online at:

Company Name

University of Central Oklahoma, University Communications

Position Title

Assistant Vice President for Univeristy Communications

Qualifications & Requirements

Qualifications/Experience Required: Requires a university degree in field plus 3+ years of relevant experience in the chosen field or 7+ years of equivalent work experience that provides knowledge of and exposure to fundamental theories, principles, and concepts. Requires the application of expertise in a chosen field to achieve results. Qualifications/Experience Preferred: Bachelor's degree in journalism, communications, public relations or related field. Extensive knowledge and experience with social media. Knowledge/Skills/Abilities: Strong grammar and composition skills. Effective oral and written communication, human relations, public relations and organizational skills. Knowledge of online technology with particular interest in blogs, social networks, virtual world, wiki's, mobile and other emerging technologies. Interactive, web and public relations skills. Basic knowledge of Photoshop.

Additional Job Details

Department Specific Essential Job Functions: Initiates, assesses, writes, edits and coordinates all aspects of official university online publications, including the daily e-newsletter, Centralities. Responsible for the creation and development of new online publications as they may pertain to the mission of the university helping students learn. Ensures that all online publishing duties are performed in compliance with technology standards as established by the Office of Information Technology (OIT). Responsible for daily production of Centralities and all other official university online publications by determining general and specific content to be developed for publication; evaluating material submitted for publications; securing graphic material (photo, art, etc.) for publication; writing, editing and correcting final drafts; and submitting completed publication to OIT for electronic distribution. Communicates with University Communications staff (staff writer, publications editor) regarding daily content of Centralities. Coordinates social media campaigns and strategy for the university including, but not limited to social network initiatives, social news participation, blogger outreach, keyword optimization, press release optimization and mobile device marketing. Tracks and monitors the success of online initiatives (i.e. impressions, reach and influence), and provides reports for the university. Reviews quality, monitors and ensures consistency of messaging across digital platforms and edits content as needed. Identifies and reports on digital/social media trends to the University Communications staff. Assists other departments with social media content/online content integration. Establishes relationships and works with the OIT to become familiar with technical specifications for online publishing. Ensures current university branding and marketing initiatives are implemented on university website and social media. Updates content on university website's top level pages on a weekly, monthly and quarterly basis. Has working knowledge and stays current on technical requirements for online publishing. Stays current on technology trends as they pertain to digital and social media and how they may benefit the university. Trains other University Communications staff to effectively publish daily online newsletter(s) in her/his absence. Assists Assistant Vice President with writing news releases as needed. Assists Publications Editor with proofing and editing major university print publications as needed. Serves on university web content management team. Other duties as assigned.