Social Media Manager

Date of Posting


[email protected]

Additional Info

Company Name

Cryder Marketing | Advertising

Position Title

Social Media Manager

Qualifications & Requirements

Our Social Media Manager will be a highly motivated, creative individual with experience and a passion for connecting with current and future customers for our clients and the agency. Community leadership and participation (both online and offline) are integral to the Social Media Manager’s success. An essential component is communicating the client and agency’s brand in positive, authentic ways that will attract today’s modern, connected buyers and prospective clients. The Social Media Manager will instrumental in managing the company’s content-related assets for clients. Managing content will also be a key part of the Social Media Manager’s responsibility. Administration includes but is not limited to: • Deliberate planning and goal setting for clients and agency • Development of brand awareness and online reputation • Content management • Generation of inbound traffic/conversions • Cultivation of leads and sales Content management duties include: • Administrate the creation and publishing of relevant, original, high-quality content. • Identify and improve organizational development aspects to improve client content. • Create a regular publishing schedule. • Implement a content editorial calendar to manage content and plan specific, timely social media campaigns. • Promote content through social advertising. Responsibilities of the Social Media Manager: The key responsibility of the Social Media Manager is to develop and implement client social media marketing plans. The marketing plan will include the following components and will be reviewed at a minimum of every 90 days. 1. Social Media Brand Development 2. Identify Target Customers 3. Set Clear Objectives: (Identify what challenges the business is experiencing.) E.g. - • Insufficient website traffic and/or scant visitors • Weak brand awareness • Declining customer retention • Poor online reputation • Slow sales 4. Visual Design /Branding Coordination and Web Strategy 5. Solid Content Strategy 6. Promotion Strategy 7. Engagement Strategy 8. Conversion Strategy 9. Measure & Analyze to Establish ROI: Determine the KPI’s that matter most the client and track ROI. This includes: • Audience Growth • Audience Profile • Audience Engagement • Content Reach • Engagement by Content Type • Leads • Response Rate and Quality • Negative Feedback Essential Duties: Manage social media marketing campaigns and day-to-day activities including: • Develop relevant content topics to reach the company’s target customers. • Create, curate, and manage all published content (images, video and written). • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. • Conduct online advocacy and open a stream for cross-promotions. • Develop and expand community and/or influencer outreach efforts. • Oversee design (i.e: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.). • Design, create and manage promotions and Social ad campaigns. • Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review. • Analyze key metrics and tweak strategy as needed. • Compile reports for management showing results (ROI). Professional Skills & Qualifications: • Full-time • Salary Commensurate with Experience. • Minimum 4-5 years of experience in Social Media Campaign Management • Proficiency in MS Excel, PowerPoint, and Word • Experienced using a variety of analytics and reporting tools • Experienced working with popular Social Media platforms • Proficiency in managing moderate to large scale accounts To Apply: Email resume and cover letter to: [email protected]