SEM Specialist at BigWing

Date of Posting



Jeanne Neugebauer
[email protected]

Additional Info

Company Name


Position Title

HR Generalist

Qualifications & Requirements

• Bachelor's Degree or higher. • Adwords Professional Certification – will be required to provide Google Certification Program Profile page • At least 18 months of professional experience directly related to PPC campaign management. • Direct hands on experience managing PPC campaigns to return high levels of revenue in competitive niches. • Competent in A/B and multivariate testing, CTR, CPC, Quality Score, Banners, Display & Content Networks. • Experience with both manually and programmatically managing PPC campaigns. • Ability to create reports on key business indicators. • Ability to work on multiple projects as needed. • Proficient with google analytics • Comfortable with multi-tasking and working in an extremely fast paced environment. • Excellent computer and Internet skills.

Additional Job Details

Are you a Google Adwords expert and master of PPC campaigns in Google and Bing? Do you love to find niche keywords that strike gold, and generate great traffic and revenue? Do you enjoy creating online ads and testing to see which ones returns the best results? Are you experienced with bulk uploads and PPC reporting? BigWing is seeking a Search Engine Marketing (SEM) Specialist to join our growing SEM Team. Essential Duties and Responsibilities: • Create and manage all PPC campaigns for internal and external customers ensuring campaign goals are met. • Research keywords for optimum performance. • Develop, optimize, and increase efficiencies for PPC campaigns to meet cost/sales targets. • Optimize bids, ad copy, and landing pages for maximum CTR and ROI. • Think creatively and implement advanced SEM strategies to increase exposure, drive down CPC and increase conversions. Develop and publish reports monthly and communicate with customers effectively on campaign results and recommendations. • Coordinate efforts and keyword targeting with SEO staff. • Work in a team environment • Ensure proper accounting for all customer campaigns.