Digital Media Coordinator at University of Central Oklahoma
Date of Posting
University of Central Oklahoma
Digital Media Coordinator
Qualifications & Requirements
Bachelor's degree in journalism, communications, public relations or related field, 3+ years relevant professional experience, and extensive knowledge and experience with social media. Strong grammar and composition skills. Effective oral and written communication, human relations, public relations and organizational skills. Knowledge of online technology with particular interest in blogs, social networks, virtual world, wiki's, mobile and other emerging technologies. Interactive, web and public relations skills. Basic knowledge of Photoshop.
Additional Job Details
OVERVIEW: Coordinate digital communications and marketing endeavors for the university's central communications office, including social media, online publications, web strategy and content, keyword and search engine optimization and more. Work with faculty, staff and students to grow the university's digital presence, integrating the university brand in all efforts. Stay informed of trends and new developments in digital media and marketing. Draft copy and designs for review. Use technology to design, produce, and distribute content. Use data to evaluate and report on the effectiveness of marketing tactics. SALARY: $19.51 per hour ($40,594.30 annually), plus benefits SPECIFIC FUNCTIONS: - Initiates, assesses, writes, edits and coordinates all aspects of official university online publications, including the daily e-newsletter, Centralities. Responsible for the creation and development of new online publications as they may pertain to the mission of the university helping students learn. Ensures that all online publishing duties are performed in compliance with technology standards as established by the Office of Information Technology (OIT). Responsible for daily production of Centralities and all other official university online publications by determining general and specific content to be developed for publication; evaluating material submitted for publications; securing graphic material (photo, art, etc.) for publication; writing, editing and correcting final drafts; and submitting completed publication to OIT for electronic distribution. - Communicates with University Communications staff (staff writer, publications editor) regarding daily content of Centralities. - Coordinates social media campaigns and strategy for the university including, but not limited to social network initiatives, social news participation, blogger outreach, keyword optimization, press release optimization and mobile device marketing. - Tracks and monitors the success of online initiatives (i.e. impressions, reach and influence), and provides reports for the university. - Reviews quality, monitors and ensures consistency of messaging across digital platforms and edits content as needed. - Identifies and reports on digital/social media trends to the University Communications staff. - Assists other departments with social media content/online content integration. - Establishes relationships and works with the OIT to become familiar with technical specifications for online publishing. - Ensures current university branding and marketing initiatives are implemented on university website and social media. - Updates content on university website's top level pages on a weekly, monthly and quarterly basis. Has working knowledge and stays current on technical requirements for online publishing. - Stays current on technology trends as they pertain to digital and social media and how they may benefit the university. - Trains other University Communications staff to effectively publish daily online newsletter(s) in her/his absence. - Assists Assistant Vice President with writing news releases as needed. - Assists Publications Editor with proofing and editing major university print publications as needed. - Serves on university web content management team.