Jobs

Advertising Coordinator at Oklahoma Lottery

Date of Posting

09/05/2018

Contact

Krista Jenkins
[email protected]
405-522-7700

Additional Info

Company Name

Oklahoma Lottery Commission

Position Title

Advertising Coordinator

Qualifications & Requirements

Bachelor’s degree in Business Administration, Advertising, Marketing, Communications, Public Relations, Journalism or a closely related field. Minimum 2-3 years relevant professional experience. Excellent verbal and written communication skills.

Additional Job Details

The principal activities include the following: Participates as a member of the marketing team in developing and establishing marketing plans, policies, procedures and short and long term marketing goals and objectives for the Lottery advertising program. Develops ideas to promote lottery products consistent with the marketing plan; presents ideas to the Director of Marketing & Administration for approval for internal development. Works with sales and marketing staff to coordinate ad campaigns, point of sale materials, and advertising strategies for keeping appropriate staff advised of activities and ensure smooth implementation. Oversees and coordinates development of advertising materials (posters, point of sale, etc.) to ensure consistency and that materials are ready for launch of ad campaigns. Continuously reviews various options for new and innovative advertising such as billboard, electronic signage, or other strategies designed to increase visibility and sales. Evaluates and tracks all media expenditures to ensure lottery is receiving 100% of purchased media. Works with Graphic Designer to ensure all creative projects are being implemented in the proper timeframe. Creates, implements, and evaluates promotions concepts to enhance Lottery sales. Supports and assists sales goals through effective communication with sales staff to determine needs and provide effective and creative programs and materials to achieve sales goals. Coordinates advertising campaigns related to mobile app technology as well as all social media initiatives and campaigns. Evaluates the cost, benefits and effectiveness of all Lottery advertising and marketing campaigns. Performs other related duties as assigned.